Sportscraft 100 Year Celebration

Wearing: 1/ Sportscraft Miranda Classic Trench, Matte Shine Blouse, Thea Slim Leg Jeans.  2/ Sportscraft Grey One Button Coat, Lillian Cable Knit, Crawford Boots.  3/ Sportscraft One Button Melton Coat, Chevron Turtle Neck, Thea Slim Leg Jeans, Helen Loafers.

As an Australian I learnt of some household fashion names while growing up, but none compare to the iconic fashion and lifestyle brand Sportscraft. Founded in 1914 with humble beginnings as a door-to-door tailoring business, Sportscraft have maintained their quality and craftsmanship throughout the decades while staying true to their heritage style.

I’m so excited to collaborate with Sportscraft to celebrate their “100 Years of Australian Lifestyle”. While looking back though Sportscraft’s archives I found some incredible vintage 1950’s campaign images of the iconic brand in Australia’s most iconic setting. This is my contemporary adaption, shot overlooking Sydney Harbour Bridge & the Sydney Opera House. Starting with one of their signature trench’s that I guarantee will still be in style throughout their next century.

You can read more about Sportscraft’s 100th birthday celebrations, and see some behind the scenes shots we took while I was selecting my looks here. Happy 100 years Sportscraft!

Photos by Nicole Cooper